Amanda Lipp is a self-taught documentary filmmaker, editor, and director specializing in short narrative films to elevate mental health and social impact issues. She has made over 50 films with organizations around the world. Amanda's goal is to capture the mind through the heart with emotional and inspiring human stories - and for those stories to have a larger functional impact on systems and society. Amanda’s creative approach is grounded in social psychology, entertainment-education, and systems change theory. Latest clients have included Columbia Psychiatry's OnTrackNY program and University of Wisconsin, Madison.
Creative CollaborationAmanda believes that the journey of making a film, and the strategy of sharing the film, is just as important as the film itself. This requires building relationships and a culture of partnership behind the scenes. On every film, Amanda works closely with the client, interviewees, and relevant organizations to leverage meaningful opportunities to maximize impact.
Production steps include:
- Initial client call: understand vision, goals, audience, scope, budget
- Pre-production: draft storyboards, identify & prep interviews, marketing strategy
- Production (on location): coach & conduct interviews, onsite or virtual audio-visual recording
- Post-production: media management, editing, color grading, review rounds, client approval
- Promotion: market films as determined to reach goals & audience (social, websites, festivals)
Amanda has worked with
Empathy-ProducedAmanda is mindful that interviewees and subjects of her films are often sharing personal stories or topics they are very passionate about. Amanda coaches and supports interviewees throughout the process, helping them to feel safe and comfortable with their story and expression. Amanda has been on both sides of the camera, so she "gets it" as is able to get on people's level.
Production best-practices include:
- Strategic sharing
- Motivational interviewing
- Consent and collaboration
- Person and Identity-driven
Theoretical ApproachAmanda believes that making a film is both an art and a science. She considers sociological and entertainment theories in crafting a film. Entertainment-education is a type of narrative messaging intervention that emotionally involves the viewer in the storyline and aims to effect social change - which can occur at the level of individual, community, or society. Essentially, the goal is to deliver prosocial health messages to positively influencing awareness, knowledge, attitudes, and/or behaviors. Other theories and practices include:
- Transportation Theory (Green and Brock)
- The extent that individuals are absorbed into a story (identification)
- The Identification Scale (Cohen)
- The extent to which viewers identify with a character
- Entertainment Overcoming Resistance Model (Moyer-Guse).
- The narrative format increases absorption in the drama, reducing resistance to the messaging.
- Elaboration Likelihood Model (Petty, Cacioppo, Shrum)
- Immersive engagement making it easier to influence beliefs, attitudes, and behavior.
- Social Cognitive Theory (Bandura)
- The most commonly applied theory in the area of entertainment-education